#WearHairNotFur is the motto of Krasimira Stoyneva`s signature.
"My aim is to make an ultimate luxury alternative of fur by using synthetic hair.
Using hair allows me to create an endless possibilities of colour and texture varieties in my garments.
It gives it stand out shout and incredible luxury feel.
I believe that hair with all its potential will become new material to be used within the fashion industry. I would love to be one of the pioneers that made that possible."
In this way, the hair fabric has soon become the brand trade-mark.
In every collection the designer presented a young minded and self-confident woman; a creative person with a strong personality and a very unique style: “she can be what she likes to be, she likes to feel free, she only needs to imagine ..... ” said Krasimira to describe her vision.
The innovation is a constant research for Krasimira: the hair changes meaning and shapes in every collection.
Materials, fabrics and patterns are the main elements that characterise the label.