Blog Post One - Synthetic Hair
In recent years, Ethical Fashion has become increasingly important as a theme within the fashion industry. Krasimira Stoyneva, as a brand, develops this idea in an innovative way by using hair in place of fur on garments. The use of hair represents and celebrates natural beauty in a positive manner, in contrast to the use of fur. The fabulous bright colours of the Krasimira Stoyneva range are what first catch and hold the eye. These are offered in a stunning variety drawing attention to the quirky, imaginative and fresh ideas that Krasimira Stoyneva herself brings to the industry. Our unique and creative use of synthetic hair draws attention to our brand, setting us apart from many others in our field and is a more ethical alternative to the use of animal fur in fashion. We continue to promote our ethos of #wearhairnotfur as it has had a significant influence on our collections. At Krasimira Stoyneva we strive to keep our ideas fresh and at the forefront of ethical fashion. The popularity of using real fur has declined massively over the years, demonstrated in the last London Fashion Week (A/W16) when around 80% of designers avoided using fur in their collections- a very large decline in past years. So, our label is currently reflecting an important mood in the industry and among consumers.
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