A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. Staying true to your own vision and taking a calculated amount of risk is the only way to become a good creator. Looking to borrow formulas or popular styles from other designers is tempting but is quite likely the worst idea you ever had. Copying the symptoms of a popular trend overlooks the process that produces those works, usually resulting in unconvincing work lacking in depth.
Our clothes speak for themselves, they stand out in a crowd and by using synthetic hair, as our main material, it has differentiated and enabled us to instantly be recognizable. To us consistency is key and having strong brand recognition is crucial. Consumer’s knowledge about the existence of a brand is the true value of a brand’s identity. Quite frequently consumers, buyers, photographers easily notices and classifies one of our products as being Krasimira Stoyneva’s designs, which brings our brand the upmost satisfaction and joy.
Our products were displayed at the WEARTHEWALK event at LFW, where a photographer was given the choice of different products to shoot. Strangely enough we were planning on collaborating for an editorial with the photographer and she instantly recognized our clothing plus decided to do a shoot right there on the spot.
Pictured below are some of the photographs that were photographed by @ggphotographyoffical.
We love both the original colours along with the edgy black & white photo.
Model wearing Krasimira Stoyneva's hair coat and skirt A/W17 'All about the stars' collection.
Krasimira Stoyneva's world!
By Lana AlKury