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This season the anti-fur protests at London fashion week were on a much bigger measure than usual. Activists gathered in front of shows with posters including 'Cruelty is never Style', 'Animals are not a Fabric’ and 'Say no to Fur'.

An activism organisation called Surge has caused disorder outside the shows, which describes itself as being “determined to create a world where compassion towards non-human animals is the norm.”

The quality of faux fur has improved dramatically over the years; therefore it is no longer regarded as a cheap alternative to the real thing. Instead, wearing faux fur has become a fashion statement as both buyers and designers are turning to synthetic fur to protest against animal cruelty. Krasimira Stoyneva’s world believes that killing animals for the sake of fashion is unnecessary and has found an innovative alternative to real animal fur by using synthetic hair and following the motto “Wear Hair Not Fur”.

Before London fashion week, editors and buyers had been advised by the British fashion council to avoid wearing “any kind of fur, real or fake”. Below are the two Dadon sisters also knows as howtwolive who are seen at London fashion week standing with the protesters to ban fur.


Can you spot the bluebell hair Krasimira Stoyneva’s coat in the right corner?


The use of synthetic hair represents and celebrates ethical beauty in a positive manner, in contrast to the use of fur. The fabulous bright colours of the Krasimira Stoyneva range are what first catch and hold the eye and we aim to promote the use of anti-fur with the bold colours. We are encouraging the hashtag #WearHairNotFur to inspire people to wear alternative materials. The sassy musician Ivy Mae looked amazing wearing one of our signature synthetic hair coats at LFW.

We loved how Ivy Mae supported our WEAR HAIR NOT FUR hashtag under her social media post. Krasimira Stoyneva’s world loves this.


Check her social media pages and support like-minded people.

By Lana Alkury


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